Mooigezicht Estates

Despite the suspension of fruit exports to Europe for the duration of WWII, Fanie continued his pioneering fruit export business into South African neighbouring states, exporting fruit as far as the Democratic Republic of the Congo. Through these efforts and the acquisition of additional farms he became the largest South African exporter of table grapes when trade was resumed in the late forties.

Fanie Rossouw’s son Stephanus Rossouw completed his tertiary studies and joined the family farming business.

The Mooigezicht brand was established.

The growth of South Africa and the fruit industry motivated the Rossouw family to acquire more land in the Hex River Valley. Stephanus Rossouw followed in his father’s footsteps and established his own farming business. The Late Stephanus Rossouw was the Chairman of Mooigezicht Estates until his passing in 2020. Stephanus and his wife Laetitia have five children, two sons and three daughters.

Mooigezicht Managing Director and Stephanus’s eldest son Francois Rossouw completed his tertiary studies and a period of employment in the UK and joined the family business. He has been at the helm of the company for two decades. Francois and his wife Gerda have two sons, Francois Jr. and Johan.

Stephan, Stephanus’s younger son joined the family business after completing a 10-year-contract as a helicopter pilot with the South African Air Force. He now divides his time between Mooigezicht Estates and flying for Red Cross Emergency services. He and his wife Helene-Mari have young two daughters and a young son.

The Mooi Brand was established.

In 2014 the Agricultural Writers Association of South Africa chose Mooigezicht Estates as the official Western Cape Farm of the Year and Francois Rossouw was chosen as the Western Cape Farmer of the Year. Mooigezicht did not take part in a competition but were nominated in this position by the Agricultural Writers’ Association.

Laetitia Jardim, Francois’s youngest sister and her husband Tyron Jardim joined the family business. Laetitia’s strengths and experience are in the field of marketing and she has joined the Mooigezicht Estates marketing team. Her husband Tyron also works for the company and is the operational director of Mooigezicht. They have two young daughters and a son.

After completing his university studies and gaining valuable international experience through an internship in California, François Jr. joined Mooigezicht Estates as Production Manager of the Elandia production unit. Through his dedication, leadership, and passion for the business, he progressed within the organisation and now serves as the Production Director of Mooigezicht Estates, overseeing production operations across five estate farms.